Get Other Businesses to Promote You On Their Social Media
One of the fastest ways to reach new customers is by having other local businesses promote you on their social media. But before you can make this happen, you need the right partners. If you’re looking for tips on finding potential referral partners and making that initial connection, check out our articles on How To Find Referral Partners and How To Easily Connect With Referral Partners. Once you’re set, here’s how to make those social media collaborations count.
1. Choose the Social Media Platform You’ll Promote Each Other On
First up, you need to pick the right platform. Not all social media channels are created equal, and you want to make sure you’re choosing one that fits both your brand and your partner’s.
If you’re looking for a low-effort, low-commitment option, Instagram or Facebook Stories are great. They’re quick to post, easy to share, and they disappear after 24 hours, so there’s not a lot of pressure. But if you’ve already built some trust with your partner, consider going for a dedicated post on their feed. This gives you longer-lasting visibility and gives followers more time to engage with the content.
2. Make It a Win-Win with Exclusive Offers
People love a good deal, so make it worth their while. A great way to create value for both businesses’ audiences is by sharing exclusive offers. You can promote an offer from your partner to your customers, and they can do the same for you.
This approach does two things: it provides a tangible benefit for both audiences and makes the promotion feel more valuable and authentic. No one wants to see random ads, but an exclusive offer feels like insider info. For more tips on crafting the right offers, check out our article on How Offers Can Get You More Referrals. And if you’re using ShareSites, you’re in luck. It’s a free tool that makes it easy to share these offers and track the results, so you know what’s working.
3. Prepare Content to Make It Easy for Them
Let’s be real: business owners are busy. So don’t just ask them to post about you—make it easy by providing the content. Give them the post you’d like them to share about your business and create a post promoting theirs for you to share.
In your content, emphasize the local connection and how supporting each other helps build a stronger community. Shoppers love seeing businesses support one another, and when you highlight that connection, it resonates with people who value shopping locally. It’s also good brand strategy: it positions both businesses as part of something bigger.
4. Schedule a Time to Publish
Timing is everything. Pick a day and time that works for both businesses and consider posting simultaneously. When your posts go live at the same time, you amplify the promotion’s visibility and increase the chances of it popping up in both audiences’ feeds.
Coordination shows followers that you’re both serious about the partnership, which can increase engagement. Plus, it just looks more professional.
5. Use a Clear Call to Action
Don’t waste time hoping people will figure out what to do next. Tell them. Every post needs a clear call to action. Direct customers to a landing page, a special offer, or a form where they can claim the deal.
If you’re using ShareSites, it can handle this seamlessly. It’s perfect for setting up quick landing pages and directing traffic to where they can actually redeem the offer. This way, you’re not just increasing visibility; you’re maximizing conversions too.
Final Thoughts
Getting other businesses to promote you on social media can drive significant growth, but you need to set it up right. By choosing the right platform, sharing exclusive offers, providing ready-made content, coordinating posts, and having a clear call to action, you’re creating a promotion that’s effective and valuable for both businesses.
So, start reaching out, create those partnerships, and watch your social reach expand.